Zone Marketing

Based in Baton Rouge, Louisiana, Zone Marketing is a small team working with companies and brands across categories such as legal services, banking, and automotive dealerships. Clients include an attorney, a bank formerly led by Iberville Bank's CEO, and an automotive dealer group, indicating a focus on established local and regional businesses seeking measurable advertising results. The agency is led by a founder with a background in advertising and media, alongside a creative director who works on video and brand identity projects. Services described include advertising and marketing strategy, brand identity development, and digital marketing aimed at targeting audiences on social media and other online platforms. The agency also handles media buying, covering negotiation of media placements, strategic planning, targeted audience recommendations across broadcast and digital channels, reporting and reconciliation, and competitive analysis. Creative output spans TV and radio spots, online video, infomercials, copywriting, art and design, print, and jingle concepts, with video projects taken from development through distribution for multi-platform delivery. The agency describes its targeting approach around Designated Market Area (DMA) concepts, aiming campaigns at the portion of a market not yet actively purchasing in order to convert them over time into buyers. Portfolio work includes television commercials produced for clients such as a bait and tackle business, an injury lawyer, and a window company.