Zupo

Based in Anaheim, California, Zupo works with brands navigating the shift from traditional Google-first search to AI-driven discovery. The team, sized between one and ten people, focuses on sectors such as engineering, industrial, manufacturing, and packaging companies, applying search engine optimization expertise to help these businesses maintain visibility as buyers increasingly rely on AI tools like ChatGPT, Claude, Perplexity, and Google AI Overviews to research and shortlist solutions before ever clicking a traditional search result. The agency's core service centers on AI Visibility, which it measures across multiple checks and AI platforms, including inclusion in AI-generated answers, citation frequency, competitor visibility, source patterns, and related prompt analysis drawn from both owned and third-party content. This work is built on established SEO practice, extending into Generative Engine Optimization, Answer Engine Optimization, and AI Optimization, alongside Digital PR services and content development aimed at supporting thought leadership. Zupo's stated method begins with identifying the buyer questions and prompts relevant to a brand, then assessing how that brand is portrayed, cited, or recommended relative to competitors within AI-generated summaries and lists. The agency positions this as a layer added on top of conventional SEO fundamentals rather than a replacement for them, combining authority-building, content quality, and digital PR to influence both search rankings and AI-generated recommendations. Case studies referenced include an engineering firm and a video production agency, cited for improvements in conversion, organic traffic, revenue, and web leads.