12Three

A small team based in Melbourne, 12Three Digital positions itself as a commercial-focused agency rather than a design studio, working with clients across sectors such as logistics, financial services and construction, and serving businesses in Melbourne, Brisbane, Perth and Sydney as well as clients working with it remotely. It describes itself as combining engineering skills with marketing strategy, aiming at measurable outcomes such as lead generation, site performance and cost savings rather than visual design alone. The agency's declared services span digital strategy, web development, SEO, pay-per-click, and social media marketing, with particular emphasis on local SEO and Google Maps/local search pack rankings, and on technical web rebuilds intended to improve Core Web Vitals and load times. Described project work includes rebuilding a legacy WordPress site into a React platform integrated with a client's CRM, an architectural overhaul to reduce load time and improve organic rankings, and automation of project reporting and subcontractor onboarding using AI-driven document parsing. Its published guidance material addresses claiming and optimising Google Business Profiles, local SEO tactics for trades such as plumbers, electricians and builders, and website structural issues affecting conversion rates. The agency frames its approach around infrastructure, automation and return on investment, stating a preference for direct feedback over presenting ideas it considers unsuitable for a client's budget.