SEO Guides & Resources
Practical guides written for business owners: choosing an agency, picking software, understanding pricing and staying visible in AI answers.
Site migration without losing your organic traffic
The complete migration playbook: what to freeze before launch, how to build a redirect map that actually holds, what to test on the staging site, and how to read the first eight weeks after go-live.
SaaS and B2B SEO: the playbook that survives a long sales cycle
How B2B search really works: bottom-of-funnel pages before blog volume, comparison and alternatives content, product-led assets, and attribution that survives a six-month cycle.
Programmatic SEO: scaling pages without producing spam
When template-generated pages work, when they get ignored, and how to build a programmatic set that survives quality updates: real data, real demand, real internal linking.
Content refresh: the cheapest traffic you are not buying
How to find the pages worth updating, what a real refresh changes, why decay is inevitable, and how to run a quarterly refresh cycle that outperforms publishing more.
Building an in-house SEO team without burning two years
When to hire, which role to hire first, what the job actually costs once loaded, how to structure the relationship with engineering, and when an agency remains the better answer.
Core Web Vitals: what actually moves LCP, INP and CLS
A practical guide to the three metrics: what each measures, why they fail for different reasons, which fixes repay the effort, and how much of the return is ranking versus conversion.
The first 90 days of SEO on a new site
A week-by-week plan for a new domain: what to set up before writing anything, which pages to build first, what not to buy, and what "working" looks like at day 90.
The technical SEO audit checklist that finds real problems
What a technical SEO audit should actually contain, how to read indexation and Core Web Vitals data correctly, and how to tell a useful audit from a colour coded crawler export.
Local SEO: the complete guide for multi-location businesses
How local search ranking really works, how to keep Google Business Profiles clean, build location pages that are not doorway pages, earn reviews legitimately and govern hundreds of sites.
The questions to ask an SEO agency before you sign
A buyer's interview script for the selection call: the questions that reveal evidence, staffing, technical depth, content process, link sources and reporting, and the answers that should end the conversation.
SEO agency, freelancer or in-house: how to choose
A decision framework for choosing between an SEO agency, a freelancer and an in-house hire: real costs, the bandwidth versus breadth trade-off, hybrid setups and a checklist by budget.
How to get your brand cited by ChatGPT and Perplexity
A practical GEO playbook: how answer engines pick their sources, what entity clarity and quotable writing actually mean, why freshness matters, how to measure AI visibility and what fails.
How to choose an SEO agency in 2026
A practical guide for business owners: verified performance data, the right questions to ask, red flags to avoid, realistic pricing and why AI visibility now matters.
How to choose SEO software
Rank trackers, crawlers, all-in-one suites, AI visibility trackers: how to map your real needs, judge data quality, avoid overpaying and pick tools that earn their subscription.
SEO vs GEO: optimizing for Google and for AI answers
Search is splitting between classic results and AI-generated answers. What GEO really is, how AI assistants pick their sources, and a practical roadmap to be visible in both worlds.
How much does SEO cost? Pricing guide
Realistic 2026 price ranges for agencies, freelancers and tools, the four pricing models explained, what each budget level actually buys, and how to judge ROI before you sign.
The SEO KPIs that actually matter (and the ones that don't)
A practical framework for measuring SEO: which leading and lagging indicators hold a provider accountable, why Search Console data is the honest source, and which metrics to stop paying for.
Link building in 2026: what still works and what is now risk
A buyer's guide to backlinks: what a link really signals, which acquisition methods hold up, the true risk profile of paid links, and how to audit what your provider delivers.
E-commerce SEO: the guide for online stores that want to scale
A practical guide to the structural decisions that decide whether an online store can rank: category content, product uniqueness at scale, faceted navigation, stock lifecycle, structured data and internal linking.
SEO contracts: the clauses that cost you later
A clause by clause reading of SEO contracts: guaranteed rankings, undefined scope, automatic renewal, ownership of content, links and accounts on exit, subcontracting, indemnity and pilot structures.
Building an SEO tool stack, by budget
What to actually buy at zero, one hundred, five hundred and two thousand euros per month, which tool categories genuinely overlap, and why third party estimates should never be treated as truth.
International SEO: hreflang, domains and the mistakes that cost years
How to choose between country domains, subdomains and subfolders, implement hreflang without silently breaking it, target languages and countries correctly, and run several markets without a translation bottleneck.
AI-generated content and Google: what the guidance actually says
What Google has actually published about AI-generated content, where the spam policies draw the line, what models do well and badly, and how to audit the content shipped on your domain.