1Milk2Sugars

1Milk2Sugars is based in Montréal, with an additional presence in Toronto, and works with consumer and beauty brands such as NIVEA, Rare Beauty, McCafé, e.l.f. cosmetics, and Vans. Founded in 2012, the agency operates with a small team of 1-10 people and positions itself around public relations and influencer marketing, structuring its work across three areas it labels coverage, content, and community, aimed respectively at generating awareness, sustaining relevance, and cultivating advocacy for client brands. Within these areas, the agency's stated services include media outreach and multi-channel media coverage, strategy and consulting, affiliate PR, ambassador and celebrity marketing, brand reputation and crisis communications, industry thought leadership, and media training. On the content side, it describes brand strategy and positioning, full-service content creation, paid social and digital advertising, social media management, experiential out-of-home campaigns, CGI, AR and interactive digital filters, and graphic design and branding. Its community-focused offering covers influencer marketing, campaign management, product seeding, creative mailers and unboxings, immersive brand events for both B2B and consumer audiences, and internal communications and team engagement. The agency also lists search engine optimization, email marketing, and pay-per-click among its broader marketing capabilities, alongside case studies referencing work for brands including Emergen-C, Tums, Clinique, and W Hotels.