7Rock Marketing

Based in Glendale, California, this small team focuses specifically on Shopify-based e-commerce brands in the US market rather than working across all platforms or industries. The agency positions itself around a full-funnel approach to online store growth, addressing common pain points like low conversion rates and cart abandonment. Its portfolio includes work with a soccer team store, a real estate-related client, and other e-commerce projects, reflecting experience with Shopify migrations and store builds for retail-style businesses. Services are organized around four stages of the customer journey: building, attracting, converting, and retaining. On the build side, the agency develops Shopify stores with integrations and AI-driven tools aimed at reducing friction in the purchase process, and it handles migrations of custom websites onto the Shopify platform. For attracting traffic, it uses what it calls Search Everywhere Optimization, extending visibility beyond traditional search to include AI search platforms alongside Google. Conversion work centers on omnichannel strategy, combining personalized on-site experiences with data-driven engagement intended to increase average order value. Retention is handled through automated, personalized lifecycle marketing—covering email and SMS—designed to turn first-time buyers into repeat customers and improve lifetime value. Additional listed services include pay-per-click advertising, web design, and broader marketing strategy work, all oriented toward reducing customer acquisition costs for Shopify-based businesses.