81 & Sunny

Based in Sarasota, Florida, 81 & Sunny is a small digital media agency founded by Erin Wilder, whose background includes enterprise-level experience across agencies, brands, and tech platforms. The team works with businesses seeking to move beyond surface-level engagement metrics toward measurable return on investment, and its client roster includes B2B organizations such as eSentire, for whom it has managed paid media, SEO, and GEO strategy overhauls. The agency's services span search engine optimization (including generative engine optimization/GEO), pay-per-click advertising, web development and design, content marketing, digital strategy, media planning and buying, and social media marketing. Its stated approach centers on auditing existing digital media programs and reorganizing investments around awareness, consideration, and conversion stages, using programmatic trading desks and auction-based ad exchanges where pricing is driven by supply, demand, and competitive bidding. The agency emphasizes tracking data across the full funnel so clients can see how individual programs and tactics contribute to revenue, rather than reporting on impressions, reach, or clicks alone. Client work has reportedly included rebuilding paid media and SEO strategy from the ground up and advancing reporting capabilities to connect ad spend to pipeline outcomes. The agency also offers a digital media audit and an ROI calculator as part of its engagement process, framing digital media spend as a financial investment requiring the same scrutiny as traditional capital allocation.