99MediaLab

99MediaLab is based in Falls Church, Virginia, and combines custom software development with inbound marketing services for medium- and large-sized organizations in the Northern Virginia region. Its client base spans healthcare providers, hospitals and medical offices, government contractors pursuing B2G work, and SaaS/technology companies ranging from startups to enterprise firms, alongside e-commerce businesses. The team is small, with services organized around two main practice areas: software development and digital marketing. On the software side, the agency builds custom applications designed around a client's specific business goals, incorporating AI and machine learning where relevant. Development work is described as mobile responsive, optimized for page speed, built to satisfy modern SEO standards from the ground up, and constructed to Section 508 accessibility compliance, with attention to conversion-friendly design patterns. On the marketing side, services include search engine optimization built around keyword selection and content optimization, content marketing aimed at establishing thought leadership for top- and middle-of-funnel prospects, and pay-per-click campaigns supported by keyword research, competitor analysis, and conversion rate optimization. Additional offerings include social media marketing focused on platforms like LinkedIn to reach decision-makers, segmented email marketing with newsletters and nurturing sequences, and pillar page development intended to anchor long-term organic traffic strategy around core topic questions.