AB...

AB began as AB Graphics in 1983, founded in Exeter by Pete Astbury and Aylwyn Bowen, whose surnames gave the agency its name. It has since grown to around 20 staff and three partners — Marcus Bennett, Ed Burnand and Henry Sanford — with offices in Exeter and London set within co-working buildings. The agency is a certified B Corp and works with local, national and international clients across brand and marketing disciplines, referring to its work in terms of "better growth" for both businesses and the planet. Services span strategy, brand, digital, creative and development work. Strategy covers marketing, communications and brand strategy, while brand services include brand creation, rebranding, brand guidelines and tone of voice. The digital offering covers AI visibility audits, training, SEO, PPC, social media, copywriting and content creation, UX, and recruitment campaigns. Creative services include film production, creative direction, creative campaigns and brand identity work, and development covers web design and development, bespoke web applications, CRM, CMS, e-commerce and data visualisation. The agency has published resources such as a CRO cheat sheet and a carbon calculator, and its site references topics like citations versus mentions and ChatGPT Ads, indicating attention to AI-related search and advertising developments alongside its core brand and marketing work. Client examples referenced include Floris, Caterpillar and the Civil Aviation Authority.