Abelow PR

Based in midtown Manhattan, with a second office in Westport, Connecticut, Abelow PR is a boutique public relations firm founded in 1993 and led by Lorraine Abelow, who has been involved in the agency's work since its founding. The firm concentrates on hotels, travel companies, and luxury lifestyle brands, with additional focus areas spanning resorts, travel destinations, spas and wellness, culinary and liquor businesses, and business and technology clients. Its team consists of a small group of senior PR professionals rather than a large staff, which the agency positions as allowing for responsiveness in media relations work. The agency's services center on luxury brand PR, media relations, media tours, marketing partnerships, social media, blogger outreach, and the planning of launches and events. Its stated method draws on an approach adapted from Harvard Business School, in which Lorraine Abelow identifies the unique selling propositions of each client brand and then applies those brand equities consistently across communication platforms and media channels. Within its named focus verticals, the firm offers hospitality and resort PR, travel destinations PR, culinary and restaurant PR, and PR for liquor, wine, and beer clients, alongside broader brand recognition work for luxury clients. The agency also lists online PR and social media marketing among its capabilities, and maintains a blog and newsletter as part of its ongoing client and media communications.