Accentuate Agency

At Eleven Brindley Place in Birmingham's city centre, Accentuate Agency works as an independent SEO, GEO and Google Ads agency serving clients across the UK and occasionally beyond. Founded in 2014, the agency is run by a small in-house team, including Kelly, an SEO specialist and Birmingham City University graduate who has worked in the field since the company's founding, and Jess, who leads on Google Ads and joined as a director after a background in defence and manufacturing supply chain and procurement. The agency positions itself around the shift in how people search online, aiming to help ambitious businesses increase visibility and conversion as search moves beyond traditional Google results. Services cover SEO (including local, technical and international SEO, with a specific focus on Birmingham SEO), Generative Engine Optimisation (GEO) aimed at visibility within AI tools such as ChatGPT, and paid media through Google Ads (including eCommerce-focused campaigns) and Meta Ads. The agency also runs an AI and SEO course as part of its offering. Its stated approach centres on tracking changes in search behaviour across platforms like Google, ChatGPT and YouTube, and applying data analysis to campaign management, with Jess describing a working method built on continual testing and reporting rather than fixed formulas. The agency is a Google Partner and operates from its own Birmingham office, working directly with clients through an in-house team rather than outsourcing delivery.