Addad

Based in Kaunas, Addad is a small digital advertising agency working with companies both in Lithuania and abroad, including clients operating in European, Asian and US markets. The agency describes its client base as ranging from small and medium businesses to companies generating over a million in annual turnover, and positions itself as suited to businesses without an in-house IT or marketing department. It states that it evaluates each prospective client carefully before starting work, weighing market competition, budget and potential return, and that it declines projects where it does not see a realistic path to results rather than making promises it cannot keep. The agency's declared service areas cover SEO, Google Ads campaigns focused on conversions and return on investment, social media account management, and website development ranging across different levels of technical complexity, along with e-commerce solutions. Additional offerings mentioned include video production, brand identity and visual style work. A distinguishing operating principle stated on the site is that Addad works with only one brand per market niche at a time, aiming to avoid conflicts of interest between clients and to concentrate resources on a single business per sector. The agency also emphasizes direct communication, with clients dealing with one specialist rather than layers of account management, and describes consultations where it shares concrete examples and expected sequences of action before any engagement begins.