Addon Digital

Founded in 2013, Addon Digital operates from Cape Town as a specialist social media agency that also delivers a broader set of digital marketing services. Client testimonials referenced on its site span retail, hospitality and beauty-sector businesses, including a marketing director at a national retail chain and founders of smaller independent brands, indicating the agency works across both larger organisations and small businesses. It positions itself as a cost-effective alternative to hiring an in-house social media manager and offers retainers without fixed contracts. Its social media service is structured around a team-based model: a strategist, copywriter, graphic designer and animation artist produce each content plan, an ads specialist manages paid promotion, and a community manager handles inquiries and responses. Beyond social platforms, including TikTok, the agency provides website design with responsive layouts, built-in email marketing and social media integration, SEO setup and analytics configuration, and testing across common browsers and screen resolutions. Additional listed services include Pay Per Click advertising through Google Ads for keyword-based lead generation, organic SEO to build unpaid search traffic, email marketing through newsletters designed for consistent display across devices, and mobile marketing via bulk SMS and USSD campaigns. Web hosting is also offered alongside website design packages.