Adojo

Operating from Nürnberg with an additional location in Leipzig, Adojo is an online marketing agency founded in 2012 that works with mid-sized companies, established brands and public institutions across various sectors, including hospitality clients seeking direct bookings independent of booking portals. The agency describes itself as a certified Google Partner and Microsoft Advertising Partner and is listed as a BAFA consulting firm, meaning strategy projects for small and medium-sized enterprises can qualify for public funding, with Adojo handling the application process. The team size is small, between one and ten people. The service range covers SEO, SEA, social media marketing, web design and marketing strategy, with a growing focus on generative engine optimization (GEO) aimed at visibility within AI answer systems such as ChatGPT, Gemini and Perplexity. For SEO, work includes technical optimization, keyword strategy, content production and conversion optimization. SEA covers search ads, Google Shopping and display campaigns, tracked and steered toward conversions. For GEO, Adojo has developed proprietary tools, including a KI Sichtbarkeitscheck (AI visibility check) and an llms.txt generator, used to analyze a website's readiness for AI-driven search and to produce concrete recommendations. Social media work combines organic content with performance campaigns on channels relevant to a client's audience. The stated working process moves from a visibility check and analysis through strategy and consulting to prioritized, measurable implementation.