Ads of Stupid

Based in Pune, Ads of Stupid works with early-stage D2C brands in India, positioning itself as a partner that runs the full growth engine — ads, funnel, strategy, and retention — rather than handling a single channel in isolation. The agency's team size sits between one and ten people, and it frames its approach around applying a performance-marketing playbook, previously used with a financial services client, to newer direct-to-consumer stores that have a product and a live Shopify site but are struggling to generate consistent sales. The service list covers SEO, PPC, performance marketing, social media marketing, and web development, with Meta and Google Ads described as being measured against revenue rather than reach or impressions. Shopify store setup is offered as a distinct service, focused on building stores designed to convert rather than simply exist online. A "D2C growth strategy" service positions the agency's role above individual campaigns, delivering a roadmap it describes as spanning roughly 90 days. Its stated methodology moves through defined stages: research (competitor and funnel teardown, brand positioning, customer surveys, CAC/LTV calculations before ad spend begins), strategy (go-to-market planning, pricing and bundle decisions, channel mix, analytics and tag manager setup, and brand identity refresh where needed), and acquisition, aimed at bringing tracked, qualified buyers to the store rather than relying on untracked social posts.