Advertising Identity

Based in Santa Rosa, California, Advertising Identity has operated since 1998, providing internet marketing and SEO services to local businesses seeking greater visibility online. The company is a small team working directly with clients to develop tailored strategies rather than applying one-size-fits-all packages, with an SEO specialist collaborating with each business owner to agree on an approach before execution. Its focus is on local businesses looking to build a web presence, generate traffic, and strengthen brand identity through advertising and design work alongside search optimization. The agency's core services include Local SEO, Organic SEO, and Adwords PPC advertising, alongside social media marketing, graphic design, corporate identity branding, small business branding, and website design. It states a preference for white hat SEO techniques over black hat tactics that risk penalties from Google or Bing. As part of its process, the company sets up Google Analytics for clients to track search results, monitor targeted keywords, and review demographic data. Its stated aim is to build search engine friendly websites at an affordable price, targeting relevant keywords tied to a client's business to attract a relevant audience and improve organic and local search rankings, including work toward top-three organic and local listing positions in Google.