Adwire

Based in Steinfort, Luxembourg, Adwire is a small digital marketing team (1-10 people) working with brands on media and data strategy for the local and regional market. The agency positions itself as a data & media strategic partner, supporting clients across the full customer journey — from building brand awareness through consideration, conversion and retention. It was among the first agencies in Luxembourg to adopt programmatic marketing, starting in 2017, and continues to use the Adform platform for campaign execution. Adwire's work spans paid search, paid social, display, video, audio, digital out-of-home, programmatic (PDOOH, RTB), native advertising and retargeting, run across channels including Google Ads, Bing Ads, LinkedIn Ads, Meta platforms, Pinterest, TikTok, YouTube, X, Taboola, Outbrain and direct deals with local publishers such as Wort, Luxembourg Times, RTL.lu and L'essentiel. Its stated method combines media strategy with data strategy, using clients' first-party data to inform planning, tactical setup, optimization and reporting. The agency also references an in-house "Adwire Lab" and describes its approach as data-driven, aiming to match audience, timing and message across devices and networks. Services also extend to generative AI applications and ecommerce marketing, alongside SEO and broader digital strategy consulting.