Afdeling Online

Based in Helmond, Afdeling Online works with organizations that need an external marketing department rather than a large in-house team, reflected in its own positioning as "the department you don't have." The agency operates with a small team and offers its services either on-site at clients' premises (secondment/detachering), as coaching support where the client retains control and the agency advises, or as a supplementary partner for other agencies looking to expand their service offering. Its client goals span branding, lead generation, recruitment, sales, and voorlichting (informational/awareness) campaigns across various sectors. The service range covers SEO and GEO (generative engine optimization), starting with keyword research, SEO/GEO analysis, and a 360-degree audience study aimed at improving visibility in both search engines and AI sources, supported by SEO content writing and linkbuilding. Paid media services include Google Search, Display, Shopping, Grants, and YouTube advertising, marketplace advertising (including Amazon), Microsoft Advertising, and social advertising across Facebook, Instagram, LinkedIn, Snapchat, TikTok, Pinterest, and Spotify, alongside community management. Additional offerings include content production (copywriting, video, photography), email marketing, analytics and measurement (Google Analytics 4, funnel analysis, GDPR/AVG advice, server-side tagging), digital accessibility (WCAG), Google Tag Manager setup, Looker Studio dashboards, call tracking, marketing automation, and website and webshop work spanning strategy, design, development, usability research, landing pages, and conversion optimization.