Agência Salt

Based in Belo Horizonte, Agência Salt works with brands seeking to strengthen how they are perceived and remembered, combining strategy, design and communication into a single approach. Its portfolio references include names such as Sérgio Furtado, Total Skin, Profhilo, IVA Medical Institute, CBV – Clínica Bruno Vargas and André Braz, suggesting a client base concentrated in health, aesthetics and medical clinics, alongside other branded businesses. The team, sized between one and ten people, positions its work around brand positioning and the experiences a market has with a company, rather than isolated deliverables. The agency organizes its service offer around specific business outcomes rather than a flat service list. For visibility and being found in search, it delivers professional website creation, SEO, paid traffic management and high-conversion landing pages. For brand value and perception, it offers brand structuring and positioning, visual identity, naming, corporate stationery, editorial design and printed materials, and interior signage or brand environments. For consistent presence, it provides strategic social media management, video production, TV and indoor media spots, and professional photography. For converting existing contacts, it builds service and sales protocols, sales training (branded as MedSales Training), customer loyalty campaigns, digital positioning consultancy and sensory marketing for clinics. For product or service launches, it plans campaigns, commercial promotions, landing pages and packaging design as a coordinated set rather than separate projects.