Alejandro Verjel

Operating from Cúcuta as an independent digital marketing consultancy, Alejandro Verjel works with companies and entrepreneurs across Colombia — including Bogotá, Medellín, Cali, and Bucaramanga — who want to generate real leads and scale online sales. The practice is built around a single certified specialist positioned as a Google Partner and digital trafficker, focused on converting qualified traffic into measurable business results rather than vanity metrics. Services cover Google Ads campaign management (Search, Performance Max, Remarketing, Display, Shopping, Video, and call-only campaigns), technical and content-based SEO aimed at local and national rankings, and local SEO through Google Maps for city-level visibility. Web design work includes corporate sites for B2B companies and professional firms, landing pages built for lead capture from ad campaigns, and e-commerce sites with shopping carts, payment gateways, and inventory management. The offering also extends to social media advertising on Meta (Facebook and Instagram) and TikTok, and custom app development for iOS, Android, and PWA. Analytics implementation is part of the process, with tracking set up in Google Analytics and Tag Manager to monitor each stage of the conversion funnel and optimize campaign performance over time. Work is organized around funnel stages, from driving qualified traffic to increasing phone calls and form submissions to strengthening local search presence.