Alex Croucher, Independent B2B Marketing Consultant

Alex Croucher works as an independent B2B marketing consultant based in Newbury, England, offering services to B2B brands and agencies both in the UK and internationally, including a specific consulting offer for London-based businesses. With more than 20 years of experience, the practice is structured around three areas: marketing strategy and campaign execution for companies seeking new growth, advice and technical implementation of marketing technology and AI, and brand-building support for businesses refining their competitive positioning or proposition. Engagements range from ongoing consulting to interim CMO work. Concrete services include demand generation system design intended to produce results within a six-month timeframe, account-based marketing, B2B SEO, content marketing, LinkedIn marketing strategy and LinkedIn-based demand generation programmes, PPC management, and web design and build. On the technology side, work covers MarTech implementation, CRM and marketing stack optimisation, and deployment of automation to cut manual effort and improve campaign execution, alongside use of AI tools for personalisation and workflow efficiency across marketing channels. Additional offerings include B2B lead generation, digital marketing strategy aimed at reaching buyers through modern, performance-led tactics, B2B software marketing, and brand and creative work. Free 30-minute strategy sessions are offered to review a company's goals and identify improvement opportunities, and the consultancy also provides training and mentoring alongside its client-facing consulting work.