Alex Rangevik

Operating out of Uppsala, Sweden, this is an independent practice run by Alex Rangevik, focused on B2B performance marketing for CMOs and marketing leaders at Nordic scale-ups with deal sizes above €10K. Clients span sectors such as SaaS, logistics, security, and streaming, and engagements are handled directly by Rangevik rather than delegated to a wider team, reflecting the 1-10 person size of the operation. Work is typically commissioned by marketing leadership looking for predictable pipeline generation across long, complex B2B buying journeys. The core offering combines paid media strategy across Google (Search, YouTube, AI), LinkedIn, and Meta with signal-based outbound, aimed at both demand generation and retargeting of in-market prospects. Each account is tailored to the client's market, positioning, and ideal customer profile, with a budget allocation model built specifically for that context. Measurement relies on multi-touch attribution connected to CRM systems such as HubSpot, feeding a full-funnel analysis system that tracks activity from impression through to closed-won revenue, including influenced pipeline reporting. Alongside SEO, PPC, and conversion optimization, the practice also covers landing page development and functions as a fractional head of marketing for some clients, integrating channel execution with broader marketing strategy rather than treating each platform as a standalone campaign.