Alpha Digital Group

Alpha Digital Group is a small consultancy based in Bangkok operating across the Middle East, Southeast Asia, and Europe, run by founder Ross Brannigan, who has over 15 years of operator experience inside airlines and travel businesses including Etihad Airways, Flyadeal, and Dohop. The consultancy works with airlines, travel companies, and consumer/eCommerce brands, positioning itself as an alternative to traditional agencies by focusing on commercial and revenue outcomes rather than standard deliverables. Its service lines cover eCommerce growth and conversion (funnel diagnosis, checkout optimisation, revenue system design), digital revenue and pricing strategy (pricing architecture, ancillary revenue, commercial model design), AI-driven growth and automation, travel and aviation digital work (direct channel strategy, booking engine UX, digital transformation), product and UX strategy, and SEO and programmatic content, including technical and international SEO and generative engine optimisation for tools like ChatGPT and Perplexity. Additional planned service lines include attribution modeling using approaches inspired by Google Meridian and Meta Robyn, headless CMS work on platforms such as Sanity and Strapi, and digital sales channel audits across web and mobile. The stated working method follows four stages — diagnose, prioritise, execute, and compound — moving from audit through prioritised actions to embedded or advisory delivery, with an emphasis on building repeatable systems. Past work includes booking-flow optimisation for an airline, metasearch distribution improvements for a travel tech client in Europe, and building a flight booking platform, WILBR, from scratch.