Amara, ingeniería de marketing

Based in Palma de Mallorca, this agency works with clinics, tourism businesses and small and medium-sized companies looking to increase and internalise customer knowledge through marketing. Its client base spans sectors such as technology firms, dental clinics, hotel groups and destination management companies, with case work referenced for hotel brands, dental clinics and port authority projects in the Balearic Islands. The team, of between one and ten people, positions itself around inbound marketing methodology combined with CRM tools, with the stated aim of helping businesses generate more and higher-quality leads and improve customer satisfaction. Services described include search engine optimization, branding, content marketing and web development, alongside marketing audits, sales and marketing alignment, sales activation, social media management for businesses, online reputation management, video marketing and support for company internationalization. Web development is oriented toward revenue growth and user experience, while content creation and branding are offered as specialist areas separate from general marketing consulting. The agency also references CRM strategy implementation as a way of connecting marketing and sales processes, and lists sector-specific approaches for technology companies, SMEs, clinics and dental clinics, in addition to a free consultation offer and guidance related to digital transformation grants (kit digital).