Animo Innovations

A small studio based in Nashville, Tennessee, Animo Innovations focuses on custom website design paired with branding and SEO for service-based small businesses. The team, working at a size of 1-10 people, serves clients at different stages of growth, from local businesses just starting out to more established companies ready to scale, and is noted as a Squarespace expert. The agency's process centers on clarifying a client's brand story before any design work begins, starting with a "Story Deep-Dive" to understand a business's motivations, mission, ideal client and long-term vision. This is followed by a mapping stage where project scope and plan are laid out across branding, web design, SEO and copywriting, giving clients a clear picture of where the site or design project is headed. The final "Build + Launch" phase brings together design, site structure and copywriting into a finished product. Service offerings are split into two tracks: custom websites and strategy for established businesses undertaking full builds or redesigns, and more affordable service-oriented website packages aimed at local businesses starting out. Beyond web design, declared services include branding, graphic design and social media marketing, and the site also references a "Web Members Program" and periodic packaged deals combining brand design and website builds.