Apollo Digital

Apollo Digital, based in Sofia, Bulgaria, is a small, remote-first team founded by Noel Ceta that works across EU and US time zones. The agency focuses on organic growth for SaaS, e-commerce, and local brands, targeting companies described as "established" rather than pre-launch ventures. Engagements are run without long-term contracts, and results are reported directly through the client's own Google Search Console rather than through separate dashboards. The agency's work centers on combining traditional SEO with what it calls GEO, or generative engine optimization — getting brands not only ranked on Google but cited by AI answer engines such as ChatGPT, Perplexity, and Gemini. Listed services include Managed SEO, AI Search Optimization, and Link Building, alongside a tool referred to as MentionFlow. Described methods involve writing content and building links intended to drive both organic search rankings and AI citations. Prospective clients are asked about company stage, goals (spanning SEO, GEO/AI visibility, content, technical SEO, Reddit/Quora presence, and link building), and budget before engagement, with initial contact handled directly by the founder. The agency also runs a community discussion space, r/SEOCapitalist, where it publishes teardowns and commentary on current SEO and GEO practice, alongside blog content and free SEO tools on its site.