Appareo Marketing

Based in Portland, Oregon, Appareo Marketing is a small digital advertising agency with a team of ten or fewer people, positioning itself as a boutique operation focused on the craft of digital advertising rather than broad-spectrum marketing. The agency works specifically with ecommerce companies, aiming to increase sales across digital ad channels for online retailers. The agency's core service is paid search, drawing on around 15 years of experience in the field while adapting its approach to newer opportunities rather than relying solely on established tactics. Beyond search, Appareo Marketing handles display and social advertising, working within programmatic display and social channels that have shifted significantly in recent years. For ecommerce clients specifically, the agency manages product ads across platforms including Google Shopping, Bing Shopping, and Facebook Dynamic Product Ads, positioning these channels as opportunities to drive online sales. Its declared service areas cover search engine optimization, advertising, and pay-per-click management, with the stated focus throughout being on growing revenue for ecommerce businesses through digital ad channel management rather than offering a wider range of marketing disciplines.