Appear Online

Based in Cardiff, Appear Online is a small search marketing team serving businesses looking to grow visibility through organic and paid search channels. The agency works with clients across various sectors, including local trade and retail businesses, as shown in its published case studies covering tool and plant hire, and liquor and wine retail. Its team includes two co-founders alongside a project manager and an SEO specialist, reflecting the agency's compact, hands-on structure for managing client accounts. The service range covers Search Engine Optimisation, including local SEO, eCommerce SEO, white label SEO and website migration work, alongside AI-focused offerings such as AI SEO and Generative Engine Optimisation aimed at how large language models and AI tools interpret a brand. Backlink building is offered both directly and as a white label service, supported by digital PR. The agency also runs Google Ads campaigns for paid search and provides content writing services. Client engagements typically begin with a website audit assessing SEO performance and AI search visibility, feeding into tailored campaigns. Reported case study outcomes include increases in keyword rankings and organic traffic and sales growth for specific clients, indicating a focus on tracking ranking positions and traffic/sales metrics as measures of campaign performance.