Apples & Oranges Analytics and Marketing

Apples & Oranges Analytics and Marketing operates out of Vancouver, with a presence extending to Toronto, offering digital marketing services to small and medium-sized businesses and organizations. The agency's client focus centers on mission-driven and forward-thinking organizations, with stated specializations in local businesses, senior living and home care services, veterinary and animal care providers, fair trade and ethically sourced product retailers and wholesalers, and regenerative and plant-based agriculture operations. Team size is small, between one and ten people. Services described include search engine optimization aimed at increasing keyword volume, visibility, and click-through rates to drive organic traffic, along with content marketing built around creating and distributing material for targeted audience segments. Social media management involves producing educational and entertaining content alongside influencer partnerships for extended reach and social proof. Email marketing is delivered through automated sequences designed to guide prospective customers toward specific goals with ongoing content. Advertising work spans social and online campaigns built for both micro and macro conversions. Ecommerce marketing includes Shopify store creation and management, with WordPress capability offered for businesses needing more custom flexibility. Across these services, the agency sets up data tracking tools intended to measure marketing activities at both a broad and granular level, and it offers a free local SEO audit tool and a free data audit as entry points for prospective clients.