Arbona

Founded in 2010, Arbona is a digital marketing agency headquartered in Zagreb, with additional offices in Varaždin, Rijeka, Belgrade, and Ljubljana, giving it reach across Croatia, Serbia, and Slovenia. The company works with brands across the region on long-term digital strategy, citing a collaboration with Replay Hrvatska that has continued for more than a decade and a case with Entrio.hr, a regional ticketing platform, focused on improving tracking accuracy. The agency's service range covers Google Ads, SEO, social media marketing (including content creation and campaign management), email marketing, and analytics implementation, delivered under an offering it calls Arbona 360, which combines multiple channels into a single strategy. Its stated process moves through five stages: an initial conversation to understand the client's business, identification of problems and opportunities with measurable goals, strategy development tailored to the client, implementation of planned activities, and ongoing optimization through result tracking and testing. Additional listed services include Bing Ads, conversion rate optimization, push notifications, and server-side tracking setups aimed at improving data accuracy amid ad blockers and browser privacy restrictions. Arbona also runs education-oriented activities such as a digital marketing academy, workshops on AI and generative/answer engine optimization (GEO/AEO), webinars, an e-book, and a podcast, and it offers services aimed at optimizing content for AI-driven and ChatGPT-based search.