Archetype Graphic Design & Writing Services

Based in Raleigh, North Carolina, Archetype Graphic Design & Writing Services is a small, two-person operation run by Tom Forsythe, a graphic designer and web developer, and Elizabeth Forsythe, a writer and marketing consultant. The firm has operated in the Triangle area for more than 25 years, working with organizations and businesses that need help strengthening multichannel marketing efforts, from start-ups requiring a first logo to established brands needing new materials consistent with existing style guidelines. Services cover branding and graphic design, content production, web development, marketing consulting, print management, and project management. Content work spans printed materials such as reports, brochures, and trade show exhibits, as well as digital tools including blogs, social media posts, email campaigns, slide decks, video, and website copy; the agency also edits or proofs client-supplied text and produces writing style guidelines and brand standards guides. Web development includes site design and build, WordPress training, and ongoing maintenance, alongside social media management and email campaign support. Marketing consulting focuses on identifying which strategies are most cost-effective for a client's specific goals. Print management draws on long-standing Triangle-area relationships to secure pricing, quality, and service, including access to wholesale printing rates and a stock art library. Projects are guided through production using a 50-point quality checklist before going online or to press, with both principals personally involved in each engagement.