Arimetrics

Based in Madrid, Arimetrics is a digital strategy agency built around a small team of senior consultants working directly with clients, without junior delegation or additional commercial layers. Its stated experience spans more than 15 years across sectors, with a stated base of over 400 clients handled internationally. The agency positions itself for businesses that already have defined priorities around SEO, paid media, analytics and AI-driven visibility, and that need those elements turned into a coherent, measurable acquisition plan rather than a fresh set of untested tactics. Services cover digital analytics, paid campaigns, SEO and GEO (generative engine optimisation). On analytics, the agency builds measurement systems across web, campaigns and conversions to turn scattered data into actionable indicators for investment decisions. Paid media work centres on Google Ads, covering account structure, keyword selection, ad copy, measurement and rentability, with a focus on improving CPA and ROAS. SEO work includes local positioning and linkbuilding aimed at both search algorithms and current search behaviour, including map visibility. GEO services aim to position clients within AI answer engines such as ChatGPT, Gemini, Claude and Perplexity, applying SEO methodology adapted to AI-powered discovery processes. A full digital strategy engagement typically includes a situation analysis, identification of acquisition opportunities, web architecture review, SEO, paid campaigns, measurement, content and an execution plan built around the client's existing priorities.