Articulate Marketing

Based in London and founded in 2003, this agency works specifically with B2B technology companies, ranging from scale-ups to established global names, with a stated focus on clients operating in the health, sustainability and technology sectors. The team is small, sized between one and ten people, and has been active for more than two decades, citing over 130 brand strategy projects, more than 115 websites built for B2B tech companies, and more than 150 HubSpot consultancy projects completed since founding. Services are grouped under what the agency calls "Difference Engines," covering positioning and branding, website design, content marketing, demand generation campaigns, AI search visibility, and automation and AI work delivered through HubSpot consultancy. Positioning and branding work is aimed at helping clients define a distinct market stance, while website and content services are framed around building credibility and generating leads. Demand generation and AI search services focus on pipeline building and visibility when buyers use AI tools to search. Case studies referenced include work for Welcome to the Jungle, HealthHero and Ecologi, with cited outcomes such as an improved Core Web Vitals score and lead generation results measured against cost per lead. The agency also offers a 30-minute marketing diagnostic session conducted by its CEO, intended to review existing marketing activity and identify bottlenecks.