Aswad Information Systems

Based in Rawalpindi, Pakistan, Aswad Information System is a small team working on custom software for organizations in healthcare, hospitality, real estate, retail, legal services, events, and digital agencies. Rather than positioning itself purely as a marketing firm, the company presents itself as a custom software studio, building business platforms such as ERP, point-of-sale, and management dashboard systems alongside the digital marketing services it lists, including SEO, PPC, content marketing, conversion optimization, and social media marketing. Its stated development approach starts with mapping actual business workflows before building features, so that each screen in a product supports a specific task. Security is treated as a core product feature, with role-based access, authentication, and audit logs built into systems rather than added afterward, and architecture is designed to scale as user numbers, modules, and integrations grow. This approach is reflected in a set of named product suites: LawAsaan for AI-assisted legal research and document drafting, PropertySuite for real estate CRM and operations, AgencyFlow CRM for marketing agency pipelines and invoicing, The Royal Suite for hotel property management, DentalCare for clinic management, Shaadi Helper for wedding planning coordination, OptiFlow for optical retail POS, HMIS for hospital management, and ZentraFlow for manufacturing and distribution ERP. Work reportedly spans web, mobile, and desktop platforms across discovery, design, and deployment phases.