Attorney Sluice

Based in Eagle, Idaho, Attorney Sluice is a small marketing agency (1-10 people, founded 2013) that works exclusively with attorneys and law firms, led by Chris Rossi. Rather than serving a broad range of industries, it limits itself to solo practitioners and small firms, with particular focus on personal injury, estate planning, family law, and criminal defense, though it states its approach can extend to other practice areas. A defining feature of its business model is exclusivity: it takes on only one client per practice type and geographic area, meaning it will not work with a firm's direct competitors, and it operates without long-term contracts, aiming to retain clients month to month. The agency's stated approach follows three stages: visibility, conversion, and tracking. On the visibility side, it works to get firms found on Google Search, Maps, social media, and AI answer engines through SEO and PPC. For conversion, it addresses positioning, messaging, and web design intended to turn website visitors into callers rather than just page views. The tracking stage involves attributing calls, form submissions, and signed cases back to their marketing source, with progress reported to clients directly. Additional services include content marketing and a free strategy session that covers a digital presence analysis, competitor analysis, and SEO evaluation. Clients retain ownership of their website and content, and communication is directly with the agency's owner rather than an account manager.