authenticWEB

Based in Orlando, Florida, authenticWEB works with a small team on storytelling-driven marketing, serving clients such as law firms, advocacy organizations and search-related businesses that need to convert online visitors into customers. The agency positions itself around helping businesses and their clients articulate their experiences and share them with the right audience through the right channel, combining strategy, video, and design services into a single narrative-focused offering. The agency's declared services include search engine optimization, graphic design, social media marketing, video production and web design, delivered through a four-stage process it calls Converse, Collect, Craft and Circulate. Work begins with a conversation to establish business goals and strategy, followed by interviews used to gather client and business stories through video shoots or its "Dynamic Case Story" format, which does not require travel or an in-person shoot. These stories are then produced into marketing assets — websites, online video, or animation — by a team described as including strategists, video specialists, developers and designers. In the final stage, authenticWEB assists with distributing the finished material through social media advertising, email marketing and SEO, aiming to build ongoing online authority and generate consistent client conversion once the website, video and case stories are in circulation.