Automotive Training Institute

Automotive Training Institute is based in Linthicum Heights, Maryland, and operates as part of Driven Brands. Its client base consists of independent mechanical and collision repair shop owners, whom it works with under two distinct tracks — "Mechanical Shops" and "Collision Shops" — reflecting the different operational needs of each type of business. The organization presents itself as a coaching and training provider aimed at helping shop owners improve profitability, reclaim time, and gain more control over daily operations, rather than as a conventional marketing or SEO firm. The core offerings described include an initial Strategy Session, a Re-Engineering Program, Peer Networking Groups, and ongoing Coaching Support delivered through a team of dedicated coaches. A named program, DrivenAdvantage, is listed among its services, alongside content resources such as the Maximum Octane podcast and in-person live events for members. Engagement typically begins with a "Book a Call" step, after which prospective clients are directed into the strategy and re-engineering process. The website also maintains channels for shop owners to reach the organization directly by phone or online form, with contact points split between toll-free, Baltimore, and Washington numbers. Leadership and company background are covered through dedicated "ATI Fundamentals" and "Leadership Team" sections, and the organization also lists open positions under a Careers page.