B-Reel

B-Reel operates from offices in Barcelona, Stockholm, and Los Angeles, with a sister studio, Feels Like, focused on design and technology. Founded in 1999, the agency describes its work as sitting at the intersection of storytelling and technology, producing advertising campaigns, digital products, and branded experiences for clients such as Storytel, The North Face, Nike, H&M, Save the Children, and Activision Blizzard. Its output ranges from traditional ad films to interactive and experiential projects, reflecting a client base that includes entertainment, fashion, and consumer brands seeking work across both marketing and product development. On the services side, B-Reel lists search engine optimization, branding, and web design among its offerings, alongside a broader portfolio of design and technology ventures. Concrete examples include Earth Studio, an animation tool built for Google Earth's geo dataset that was later acquired by Google, and Live Boutique, a software and hardware platform developed with Teenage Engineering to support live video shopping calls on platforms like FaceTime and Zoom. The agency has also built a proprietary branding toolkit, referred to as a "stripe maker tool," and produced interactive projects such as the Hotel 626 horror experience, an early example of combining webcam, phone, and browser interaction for a marketing campaign. Through Feels Like, B-Reel also develops software products such as the State app, a breathwork-focused wellness application developed with input from Andrew Huberman and Brian Mackenzie.