Baber Smith

Baber Smith is an independent integrated communications agency with offices in London and New York. It works with clients across travel, retail and financial services, describing itself as focused on strategy and creative campaigns built to perform. Its stated approach begins with understanding a client's audience before developing campaigns, on the premise that people need to be moved emotionally before they can be moved to act. Named work includes projects for American Express, Southgate Bath and Princess Cruises. The agency's services are organised around three areas: strategy, integrated communications, and digital. Strategy covers brand strategy and marketing communications planning and delivery. The integrated offering spans design and content creation across direct marketing, print, broadcast, social and experiential channels. The digital service centres on user experience, with the team designing, building and delivering digital projects for clients. Beyond these core disciplines, the agency also lists search engine optimization, advertising, branding, content marketing and web design among its capabilities, aiming to drive awareness, footfall, traffic and sales for its clients. Baber Smith positions its work around collaborating closely with clients to deliver campaigns and measurable results within agreed timeframes, drawing on experience across advertising, experiential, digital and direct marketing disciplines.