Baker Public Relations

Baker Public Relations, operating as The Baker Agency, is a woman-owned communications firm headquartered in Albany, New York, with additional locations in Pittsburgh, Pennsylvania, and St. Petersburg, Florida. The team is small, in the range of one to ten people, and works with a mix of startups, established corporations, nonprofits and public sector organizations. Clients span industries including healthcare, technology, real estate, education, energy and manufacturing, travel and tourism, hospitality and professional services, with additional work in economic development and lifestyle/food and beverage sectors. Services center on public relations, including media coverage placement, reputation management and crisis communications, with an emphasis on rapid response during sensitive situations. Marketing services cover content and email marketing, brand strategy, influencer partnerships and digital campaigns, supported by SEO, social media marketing and market research offerings. The agency also produces video content, including brand videos, testimonials and social media content, handled by an in-house creative team. It maintains a network of media contacts and influencers used to extend client messaging, and runs an influencer program alongside a produced podcast, InfluenceHER, featuring conversations with women across its three markets. Work is described as blending traditional PR practice with digital strategy, tailored to each client's specific goals and industry context rather than delivered as a standardized package.