Balmer Agency

Based in Prahran with an office in Richmond, Victoria, Balmer Agency works with Australian businesses across Melbourne and Sydney, offering digital marketing services with a particular emphasis on helping brands reach both local and Chinese-language markets. The agency is led by Sarah Balmer and has spent over a decade guiding brands through growth and digital transformation, with the company now positioning itself around AI-driven marketing alongside its established service lines. The agency's service list spans website development, marketing consultancy, SEO, social media marketing, CRM and email marketing, brand strategy, digital advertising, and e-commerce. A distinct part of its offering is Chinese digital marketing, covering WeChat, Weibo, Baidu, KOL and KOC engagement, LRB, and export marketing for businesses seeking a presence in Chinese-language platforms. Social media work extends across Instagram, Facebook, LinkedIn, YouTube, and TikTok. More recently, Balmer has added AI-focused services, including AI strategy, AI agents, AI training, AI audits, AI voice agents, and GEO (generative engine optimisation), aimed at helping businesses appear in AI-driven search results in addition to traditional SEO. The agency also runs an AI Business Acceleration Discovery process, a short assessment intended to identify where automation could reduce costs or support scaling, paired with a tailored roadmap for implementation.