Banyan Marketing

Banyan Marketing is a small digital marketing team based in Toronto, Ontario, working with a staff of ten or fewer on paid advertising and performance marketing for businesses looking to grow through digital channels. The agency was founded by Shubham Sethi, who has a background solving marketing problems for e-commerce companies and managing large marketing budgets before starting the firm. Its stated focus is on performance-driven campaigns rather than broad brand marketing, and it positions itself as a growth partner for businesses of varying sizes across paid media channels. The agency's core services include paid media buying across Google, Meta, YouTube, TikTok, and X, alongside conversion rate optimization through landing page testing, and growth consulting tailored to a client's specific situation. Its process runs in three stages: agreeing on strategy, platform, and budget with the client; developing creative concepts through an in-house creative team at no additional cost; and setting up, launching, and optimizing campaigns. Decision-making is described as data-backed, drawing on proven industry trends, audience insights, and seasonality rather than anecdotal advice or one-off tactics. Cited examples of past work include landing page testing that increased blended conversion rates, scaling a paid TikTok program to over $100,000 in monthly spend within six months with lower customer acquisition costs than Facebook, and running Black Friday and New Year sale strategies for paid social that doubled conversions.