Be Unique Group

Operating from Dubai since 2008, Be Unique Group works as a sales and marketing consultancy serving businesses across the Middle East, with an in-house team covering website development, UI/UX design, Google and social media advertising, content writing, and SEO. The company is led by founder and CEO Dariush Soudi, and its team of 11-50 specialists handles client work directly rather than through outsourcing. Clients described in its portfolio span hospitality (a Dubai Media City hotel), healthcare (a regional Invisalign clinic), and creative services (a Dubai-based photography business), suggesting a client base that includes both established local businesses and smaller enterprises building a digital presence from scratch. The agency's declared services include search engine optimization, social media marketing, advertising, graphic design, and web design, delivered as part of what it calls 360° digital solutions. Its SEO work is described as bespoke, covering content creation, website structure improvements, and strategies aimed at both traditional search rankings and AI-driven search visibility. Advertising work centers on Google Ads management, including custom landing pages built for specific campaigns or events. Social media services focus on organic content aimed at growing follower engagement rather than paid promotion alone. Web design and development projects are built to be responsive and user-focused, with at least one documented case using the Framer platform for a full site rebuild. Reported project outcomes include increases in website traffic, booking volumes, and enquiry flow following combined SEO, advertising, and website redesign work.