Bernstein-Rein Advertising

Headquartered at 4600 Madison Ave in Kansas City, Missouri, Bernstein-Rein Advertising is a full-service, independent agency that has operated since 1964, with a specific focus on retail businesses. The agency describes itself through its "Retailigent®" positioning, centering its work on helping retailers unlock growth using data, analytics, and creativity. Leadership includes CEO Steve Bernstein and President Kelli Anstine, supported by a team exceeding 200 people covering strategy, media, and creative design disciplines. The agency's capabilities are organized into three areas. Insights + Strategy covers brand positioning, brand architecture, competitive audits, marketplace trend analysis, primary research, customer insights and journey mapping, location planning, and data analytics and segmentation. Media Planning + Buying includes media strategy, channel planning, media negotiating and buying, social marketing and platform strategy, communications architecture, audience research and targeting, competitive market intelligence, and performance reporting and optimization. Creative + Design spans concept development, integrated campaigns, messaging and content strategy, UI/UX design, website and digital development, brand identity, social media, store experience design and POS, and package design. Together these capabilities reflect a retail-specific approach that connects strategic research with media execution and creative production, aimed at addressing client needs across different stages of the retail business lifecycle.