Better Agency

Based in Chelmsford, Better Agency works specifically with B2B brands, focusing on connecting sales and marketing functions to drive revenue through the pipeline rather than treating marketing as a standalone function. Client examples cited include Emcor UK, a business seeking to inject creativity into its pitch process after a run of lost bids; Forest Freight, a family-run business lacking digital tools and a marketing strategy; Fluke, which needed improved social advertising over a three-month campaign; and Stellar, which required bespoke content and sales enablement support to nurture a specific target audience through to lead stage. The agency's work spans three areas: strategy (account-based marketing, inbound marketing, sales enablement, sales and marketing alignment, branding, pipeline optimisation, SEO and UX), creative and content (content production, digital PR, SEO, branding, design and development), and technology (HubSpot implementation, CRM optimisation, MarTech strategy, automation and development). Delivery channels include performance media, social media, email and SMS marketing, and web stories. Reported project types include developing new websites, building lead-generation engines, running social advertising campaigns, and creating tailored content and "moments of theatre" designed to move contacts through the sales pipeline toward becoming qualified leads.