Big Fox Agency

Big Fox Agency is a small digital marketing agency based in Calgary, working with a team of 1-10 people. Its client base is concentrated in professional services: law firms, accounting firms, IT/MSP companies, real estate professionals, and home-services contractors. Rather than managing a high volume of accounts with templated strategies, the agency describes running a limited number of engagements where clients are kept informed of what work is being done and why, with reporting tied to pipeline and revenue rather than impressions or rankings alone. The agency's stated methodology follows a four-phase structure: Audit, Strategy, Execute, and Report. In the audit phase, it baselines a client's traffic, leads, cost-per-acquisition, and competitive landscape. The strategy phase sets a channel mix aligned to revenue targets, including a 90-day plan for early wins. Execution covers SEO, PPC, web development, and content, delivered in a coordinated sequence rather than as separate workstreams, with each deliverable assigned a primary keyword, a conversion goal, and a measurement plan. The reporting phase focuses monthly on pipeline and revenue outcomes rather than vanity metrics such as clicks or impressions. The agency also references site audits conducted across law firms, accounting practices, and MSPs as the basis for benchmarking typical conversion rates and traffic patterns used in its planning process.