Big Media Agency

Based in Rockville, Maryland, this integrated marketing communications firm works with organizations ranging from large corporate entities to small non-profits, along with authors and public figures seeking to build visibility around a book, campaign, or cause. Its client roster, as described on its own site, includes individuals promoting personal projects, non-profit organizations running mentoring and community programs, and public television and grassroots fund initiatives. The team, sized between one and ten people, positions itself as a partner for organizations with marketing and communications challenges, offering strategic solutions rather than only executional support. The agency's declared services span search engine optimization, branding, mobile app development, social media marketing, and web design, and its own service listing breaks this down further into web and mobile app design, media planning, brand development, copywriting, content marketing, social media, measurement and analytics, and public relations. Engagements reportedly begin with an assessment phase intended to identify liabilities and assets before a marketing and execution plan is built. Documented work includes creating and distributing sponsorship materials for fundraising support, branding a marketing campaign around a published book, and producing social media content aimed at increasing traffic and engagement. The agency also references data-driven decision-making as part of its approach, framing campaign planning around helping clients interpret data in connection with revenue goals.