Birchy

Birchy, based in Kyiv, is a marketing consultancy working exclusively with IT service companies and outsourcing firms. Rather than serving a broad B2B client base, the agency has built its entire practice around this single sector, positioning its focus as a way to recognise industry-specific challenges quickly and apply channels that have already been tested within IT services. Client work is treated under strict confidentiality by default, with no names or case studies published unless a client agrees otherwise. Team size is small, in the 1-10 range. The service list covers marketing consulting, fractional CMO work, content marketing, SEO and AI search optimization, video marketing, and LinkedIn/personal branding. Consulting engagements diagnose barriers to growth and align spend with stated goals before any channel work begins, following a stated strategy-first approach. The fractional CMO offering provides senior marketing leadership on a part-time basis, building systems intended to be handed over for the client's team to run independently. Content marketing combines strategy, writing, editing, and SEO into one system aimed at buyer questions. SEO and AI Search work targets visibility both in traditional search engines and in AI tools such as ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overview. Video marketing includes YouTube channels, founder interviews, and case study videos, with one described example of growing a software development company's YouTube channel to over 60,000 subscribers. LinkedIn services cover company pages and founder profiles aimed at reaching decision-makers.