Block & Tam

Based in New York City at 584 Broadway, Block & Tam is a small team working with ecommerce and retail brands that need media, product, and measurement decisions connected into a single system rather than run as separate channels. Its case studies reference fashion and lifestyle retailers such as alice + olivia, Veronica Beard, and Assouline, pointing to a client base concentrated in apparel and consumer brands operating on platforms like Shopify. The agency positions its staff as channel specialists rather than generalists, with teams focused on individual disciplines who feed shared data and creative learnings back into a common framework. Services span Paid Search, Paid Social, SEO described as AIO/GEO-aware, Affiliate, Influencer Partnerships, and CTV under an "Acquire Smarter" banner, alongside Product Feeds & Catalog management and a Creative Studio for conversion and growth work. On the measurement side, the agency reconciles data from GA4, Shopify, and multi-touch attribution tools including Northbeam, Triple Whale, and Haus to produce a consolidated reporting view, supported by a Growth Advisory offering that connects marketing mix and margin considerations to broader business outcomes. Additional tools mentioned include a trend-prediction concept, a product and category opportunity tracker, and a full-funnel simulator for modeling tradeoffs across channels, margins, and customer cohorts. Pricing is structured on an FTE-based model intended to tie costs to scalability and growth incentives rather than fixed retainers.