BMG360

Based in Shelton, Connecticut, BMG360 is a performance marketing and lead generation agency with a team of 11-50 people. Its stated expertise centers on home services and insurance, including Medicare Advantage, though the agency also lists work spanning D2C and eCommerce, health and wellness, education, tech and mobile apps, and B2B. Client examples referenced include a home services brand, a Medicare Advantage carrier, a national home builder, a modular home brand, and a steel builder, indicating a focus on sectors where consumers make significant purchase or enrollment decisions. Services described include performance channel strategy, lead generation, performance technology, performance creative, and data and attribution work, alongside SEO, conversion rate optimization, demand generation, media planning and buying, and pay-per-click advertising. The agency describes an onboarding process built on audits to identify growth opportunities, followed by creative production through an in-house system called Captivatr360, used for testing, iteration, and scaling content across channels. Media buying is described as spanning search, social, TV, and connected TV, with real-time optimization applied across channels. Reported work includes CRO and landing page testing to improve conversion rates, audience intelligence paired with creative iteration to reduce cost per lead, and integrated TV and search campaigns intended to increase lead volume across the funnel.